HOUSTON, Texas – (March 6, 2019) – The most delicious food run in the Space City returns to Houston’s Energy Corridor District on Saturday, March 9, with the Kolache Factory Challenge 5k!
What: The 2nd Annual Kolache Factory Challenge 5K, sponsored by Katy-based Kolache Factory, puts its promise of offering fresh, high-quality kolache pastries “on-the-run,” to the test.
When: Saturday, March 9, 2019
Kids 1k at 8 AM
5k at 8:30 AM
Where: Starts at Addicks Park and Ride (Energy Corridor, right off I-10). Flat and fast course on Park Row Drive.
The Challenge? Runners will be tasked with eating THREE sausage and cheese kolaches halfway through the 5K and then complete the rest of the race.
There is also a Casual 5K option, plus a Kids 1K run, plus a Virtual 5k race, otherwise known as the “sleep-in option” for those who want to earn some swag (medal/shirt/bib/free kolache voucher) without actually showing up at the road race. A virtual runner can run the 5k when and where they want, whether it’s on a treadmill at home, on an out of town business trip, or in their own mind. You can participate from anywhere. This race truly offers something for everyone!
Free kolaches from the Kolache Factory await all at the finish line, as well as a celebratory Saint Arnold Beer for participants 21 and older!
“We are thrilled to be back as the title sponsor of this growing event,” said Dawn Nielsen, Chief Operating Officer at Kolache Factory. “We invite runners — and walkers — of all ages to come out to the Energy Corridor, have fun, enjoy eating our kolaches during and after the 5K, and do it knowing you are supporting a good cause.”
The Kolache Factory Challenge 5K is THE food-themed race to support as it not only pays homage to the Lone Star State’s defining pastry — the kolache, but it also supports individuals and families who have fallen on hard times. A portion of all registration/sponsorship fees will benefit Memorial Assistance Ministries (MAM). MAM’s mission is to assure that families and individuals have the means to meet their basic needs to avoid financial crisis and homelessness and enabling long-term self-sufficiency.
“The Kolache Factory Challenge 5K at the Energy Corridor is a fitting fundraiser to help our families,” said Martha Macris, MAM President and CEO. “Our clients survive on very limited resources and could use an energy boost. A fun event fueled by our hometown Kolache icon is just the way to keep families energized in their own marathons. Thank you to Kolache Factory, Run 365 and the Energy Corridor District for always keeping our neighbors in need at the forefront.”
· Before the race: Interview Kolache Factory Chief Operating Officer Dawn Nielsen in-newsroom or at a Kolache Factory store.
o Talent can learn how to make a great kolache on-air OR do a fun taste-test to see if they can guess what’s in the most popular kolaches.
· At the race: Interview Kolache Factory Chief Operating Office Dawn Nielsen and participants who are eating their kolaches “on-the-run.”
· After the race: Run video or photos of this new Texan tradition because everyone needs a little kolache fun in their life!
The Race Details: kolachechallenge5k.com
Challenge 5K – Eat three (3) kolaches at the 1.5-mile mark and head to the finish line!
Casual 5K – Enjoy one (1) kolache at the 1.5-mile mark and save the rest until you cross the finish line.
Virtual 5K – Enjoy sleeping in but still earn race swag and visit Kolache Factory on your own time.
'Kolache Kids' Fun Run 1K – Untimed fun run for ages 12 and under. One parent per child may participate for free during the event.
Are you up for the challenge? Register today and help us spread the word about this exciting new Houston-based food race!
About Kolache Factory
Kolache Factory was founded in 1982 in Houston, Texas, by John and Jerri Banks, who identified a need for a fresh, high-quality breakfast that could be eaten “on the run.” The Banks encouraged consumers to try the high-quality, fresh pastries filled with fruits, meat, and cheeses and soon they were in high demand for business meetings, family breakfasts, on-the-go lunches, and afternoon snacks. Kolache Factory has been recognized as one of the Top 5 Drive-thrus in America by Food Network, one of the fastest growing companies in Houston and one of the top 50 food service bakeries in the United States by Modern Baking magazine. In addition, Franchise Times magazine recently named Kolache Factory one of the 300 biggest brands in franchising by worldwide sales in 2017. In addition, Entrepreneur magazine named it among the top 200 food-based franchises in 2017. Kolache Factory is privately owned and operated and headquartered in Katy, Texas. For more information please visit